Medicine Mama’s


  • Email Strategy
  • Ecommerce
  • Web Design
  • Digital Media
  • Marketing Strategy

Medicine Mama’s is an established skin care brand and a part of the growing Fem Care industry. Mama’s ‘Skin Care For Down There’ V Care line has taken off and is now the primary product focus of this organic skin care company. Our job? Help the brand attract and convert more customers through ecommerce.

We started at the point of conversion with Shopify ecommerce site navigation and design updates, and the integration of a subscription option at the point of purchase. This helped significantly increase the subscription take rate.

Email is an important channel for nurturing personal care consumers, so we re-platformed the brand from MailChimp to Klaviyo and instituted nearly 100 automated emails in drip sequences covering pre-purchase, cross-sell/upsell and win backs. The result? A 260% increase in email revenue in the first month after implementation.

On the media side, we’ve helped the brand find ways to increase Return On Ad Spend and lower customer acquisition costs through changes in the digital advertising channel mix and continued optimization of online campaigns - all while growing the Medicine Mama’s brand to new revenue benchmarks.

"In March, I called Carl on a Saturday and told him that we needed a website up for a new brand in ten days. They delivered and we won a multi million dollar grocery contract because of it. They are our absolute go-to digital partners and I can’t say enough about how much we value the partnership"

— Meg Leung, General Manager, MD Science/Swiss Navy Brands

"The ARSENL team has been a great partner to us for the past four years. They show true passion for the YMCA brand and are always available no matter when we call or what we need. Our best membership campaign results have come with ARSENL as a key digital advertising partner."

— Danene Jaffe, Senior Vice President, YMCA South Florida

"I’m thrilled with ARSENL’s work on Cayman Visitor and on our Wyndham property. We’re well-positioned to capitalize on the rebound in tourism traffic as the Caribbean reopens post-COVID. We love collaborating with the team and find their insights and ideas invaluable"

— Sharlene Brenkus, General Manager, Wyndham Cayman

"They’re a consistent, top-notch agency — they’re everything I hoped they would’ve been."

— Dr. Katelyn Stark, Marketing Specialist, iAnthus