- Paid Social
Reinforcing the Brand Premium
As trending high-end movie theaters emerged, Silverspot Cinema became a frontrunner for quality in-theater dining, or as we like to call it, a theater for film lovers with an appetite. With chef-curated menus, plush reclining seating, and matchless seat-side service, Silverspot Cinema had all the ingredients for a successful campaign.
That’s where we came in. Alongside their prime rebranding, we launched a full digital campaign for the ages: Elevate. Elevate the date night standard. Elevate family time. Elevate girls night. Elevate your movie experience. Targeting a market of individuals who steer away from the average get in the car, watch a movie, go home, type of night, we structured 3 digital tactics to reach the elite: Paid Social, PPC (Google Search), and Google Display.
Building New Audiences
Our Facebook and Google Ads pros relentlessly strategized a media plan based on budget allocation, business objectives, target customers and optimal estimated ROI.
Our creative team wordsmithed and crafted contemporary ads through skillful font usage and modern design elements to convey the brand’s innate sense of class, superiority, and mastery in the movie theater industry. Calls to action were clear and direct - Reserve Your Spot and Join Spot Rewards - shifting the consumer mindset to action. A compilation of it all truly, elevated the theater-advertising standard.
"In March, I called Carl on a Saturday and told him that we needed a website up for a new brand in ten days. They delivered and we won a multi million dollar grocery contract because of it. They are our absolute go-to digital partners and I can’t say enough about how much we value the partnership"— Meg Leung, General Manager, MD Science/Swiss Navy Brands
"The ARSENL team has been a great partner to us for the past four years. They show true passion for the YMCA brand and are always available no matter when we call or what we need. Our best membership campaign results have come with ARSENL as a key digital advertising partner."— Danene Jaffe, Senior Vice President, YMCA South Florida
"I’m thrilled with ARSENL’s work on Cayman Visitor and on our Wyndham property. We’re well-positioned to capitalize on the rebound in tourism traffic as the Caribbean reopens post-COVID. We love collaborating with the team and find their insights and ideas invaluable"— Sharlene Brenkus, General Manager, Wyndham Cayman
"They’re a consistent, top-notch agency — they’re everything I hoped they would’ve been."— Dr. Katelyn Stark, Marketing Specialist, iAnthus