• Digital Strategy
  • Web Design
  • Ecommerce
  • SEO
  • PPC
  • Programmatic Display
  • Paid Social
  • Digital Content

Leading the CBD market

Colorado-based Mary’s Brands is a recognized pioneer in plant-based hemp and marijuana therapies and in early 2019 we became their go-to agency partner for all things digital. Our original mission was to turn a new brand direction into new CBD retail and wholesale ecommerce sites for Mary’s Nutritionals, and a push-to retail catalog site for Mary’s Medicinals dispensary line.

In the span of six months, we executed and launched three custom websites and hit significant benchmarks including a near doubling of the ecommerce conversion rate.

As we learned the brand and the nuances of this highly-regulated industry, we spotted new growth opportunities in an emerging, but highly competitive CBD space. With the help of our partners at Google and Facebook, we created a compliance-driven advertising platform that enabled Mary’s to advertise on the major ad platforms with ads quickly becoming nearly 30% of the overall source of sales.

On this journey, we have honed our understanding of hemp and marijuana marketing regulations at the national and state levels, and become expert at navigating the complexities of advertising platform compliance and FDA regulations. The bottom line? If you’re looking for the battle-tested team in this vertical, we are it.

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"In March, I called Carl on a Saturday and told him that we needed a website up for a new brand in ten days. They delivered and we won a multi million dollar grocery contract because of it. They are our absolute go-to digital partners and I can’t say enough about how much we value the partnership"

— Meg Leung, General Manager, MD Science/Swiss Navy Brands

"The ARSENL team has been a great partner to us for the past four years. They show true passion for the YMCA brand and are always available no matter when we call or what we need. Our best membership campaign results have come with ARSENL as a key digital advertising partner."

— Danene Jaffe, Senior Vice President, YMCA South Florida

"I’m thrilled with ARSENL’s work on Cayman Visitor and on our Wyndham property. We’re well-positioned to capitalize on the rebound in tourism traffic as the Caribbean reopens post-COVID. We love collaborating with the team and find their insights and ideas invaluable"

— Sharlene Brenkus, General Manager, Wyndham Cayman

"They’re a consistent, top-notch agency — they’re everything I hoped they would’ve been."

— Dr. Katelyn Stark, Marketing Specialist, iAnthus