Programmatic
Advertising
Programmatic
Advertising
We Place Ads In The Moments That
Matter With The People That Matter.
By intentionally buying real estate on high-traffic, relevant websites, your brand can now rise to top-of-mind for your users online. From a display ad on Women's Health to a retargeting ad on Instagram, your audience is moving through the funnel with a "Buy Now" button at their disposal. Efficient. Targeted. Scalable.
What Is Programmatic Advertising?
Programmatic advertising automates media buying using algorithmic techniques. From traditional, manual methods to sophisticated, software- driven strategies, programmatic advertising is taking the industry head on. Programmatic advertising makes use of website traffic data while ensuring privacy and compliance are of utmost importance. And while the ARSENL team advocates for machine learning, automation, and Al, nothing beats the human element. ARSENL joins the forces of Al and daily monitoring and optimization across all programmatic tactics.
Video Ads
Casting votes for short videos vs long, wordy text....it's a no brainer, video wins. Visual learners are becoming more and more prevalent, and the way we consume content is changing. That's why ARSENL's media team makes the best use of video content to buy strategic video ad inventory the same way display inventory is acquired and delivers compelling creative throughout the user's shopping journey for optimal click-thru-rates (CTRS).
Display
The classic upper-funnel awareness tactic: digital display advertising. While users are browsing the web, the ARSENL media team places eye-catching creative in front of the eyes of a meticulously curated target audience. Are they interested in natural food items? Have they been to the doctor within the last 12 months? Have they traveled to South Florida recently? Your buyer, your brand, more clicks, more conversions.
Native Ads
Subtly grab the attention of your targeted audience using the native advertising approach via programmatic means. We pique user interest with various ad types including long-form, product or awareness content that appears to be part of the website it lives on. We choose the audience. We choose the placement. We're in control. It's the targeted editorial of the digital day. See how we boosted engagement driving quality users (high time on site) with our health & wellness client. Over a 5 month period, we garnered over 11MM impressions at an incredibly low CPM of $1.60. Coupled with an above average CTR, our campaigns were efficient at driving engaged users at a low cost to the client's website.
CTV/OTT
81% of U.S. households stream from a connected TV- your ad can be on it. ARSENL has taken a firm hold of the trackable approach to traditional commercials and ran. By combining the powerful effects of mass appeal with the targeting and results-driven capabilities of digital, CTV/OTT advertising has become a tactic in our ARSENL to be reckoned with. We define the audience, run the video ad, retarget on any format and attribute online conversions. By displaying ads on streaming services like ESPN+, Hulu, and Sling on devices like the Roku or Chromecast, your brand can reach cord-cutting households with captivating content and deliver real-time results.
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